Newsletter Archive: Volume 1.2, April 2010 Greater Than AIDS Campaign News — PLEASE FORWARD BROADLY
WE>AIDS greaterthan.org An Update from the Greater Than AIDS Movement
Volume 2.1 April 2010
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106.5 The Beat 96.3 Kiss FM K97.1 FM98 WJLB.com 98.3 the BEAT Magic97 106KMEL 96.3 WJIZ 107.5FM WGCi
Groovin1580AM, 92JAMZ majic104.9  Magic98.9 Magic101.3, Mix92.3 CLEAR CHANNEL
Power105.1 92.5 Beat 98.1 KissFM 94.1BEAT 105.7 98.5Wyld
Z92.3 Kiss 104.1FM WDIA AM1070 100.7 JAMS Love 101.1 95.7 theBEAT Wild 106.3 HOT92.3
New Radio Spots:
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great than
  • Clear Channel radio stations are providing expanded placement of sizzling new PSAs to break the silence and spread the Greater Than AIDS message.
  • New radio PSAs drive listeners to expanded online resources available on Clear Channel radio station websites, providing audiences with easy access to information about HIV/AIDS and local HIV testing resources.
  • In key markets, Clear Channel stations are integrating Greater than AIDS into local events and special promotions.
# Behind the Scenes
Ryan Peters is a young hip-hop artist and actress from Oakland, CA. Now, she appears on billboards provided by CBS Outdoor and Clear Channel Outdoor across America. Find out why she is Greater Than AIDS. Read her story
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To address the urgency of this epidemic, we're pleased to be a part of this critical campaign and believe that our radio and outdoor platforms will be an extremely effective way to reach the Black American communities at risk - Lisa Dollinger, Chief Communications Officer, Clear Channel Communications, Inc.
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WE>AIDS ON TV
AIDS Activist and Greater Than AIDS Ambassador Marvelyn Brown is featured in a new series of television ads, produced by MTV and the Kaiser Family Foundation and directed by Joel Schumacher.
Check them out: Video 1  Video 2  Video 3
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San Francisco > AIDS #
SAN FRANCISCO > AIDS
San Francisco AIDS Foundation is promoting its expanded HIV testing services and AIDS hotline on a giant Greater Than AIDS billboard, provided by CBS Outdoor, directly opposite its health center in the Tenderloin district. Check out news coverage from the local CBS affiliate!
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WE>AIDS at the Oscars #
WE>AIDS at the Oscars
Jamie Foxx, Stacey Dash, Serena Williams, Robert Horry, Sheryl Lee Ralph, Milla Jovovich, Miss J, RuPaul, and others flash their support for Greater Than AIDS at Sir Elton John's Academy Awards Viewing Party in Hollywood. Check out the coverage at ESSENCE!
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CELEBRITIES SPEAK OUT ABOUT AIDSIN BLACK AMERICA #
CELEBRITIES SPEAK OUT ABOUT AIDS IN BLACK AMERICA
Hollywood has Greater Than AIDS fever! Stars Jesse Williams, Vanessa Williams, and other familiar faces are lending their celebrity and passion to help spread the message as a show of support for Greater Than AIDS partner, the Black AIDS Institute.
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DALLAS>AIDS #
DALLAS > AIDS
In conjunction with NBA All-Star Weekend, the Magic Johnson Foundation and Black AIDS Institute, together with the Urban League of Greater Dallas and the State of Texas Health Department proved they are Greater Than AIDS by organizing a free HIV testing event. Check out our event photos!
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LIFE AIDS STUDENT SUMMIT #
LIFE AIDS STUDENT SUMMIT
Over 60 students from 22 Historically Black Colleges & Universities (HBCU) gathered in Atlanta to develop strategies to use the Greater Than AIDS message to reach their peers about HIV/AIDS. Check out this video!
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TALKING IS GREATER THAN SILENCE #
TALKING IS GREATER THAN SILENCE
The latest monthly op-ed from Greater Than AIDS, written this month by Black AIDS Institute CEO Phill Wilson.
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essence>AIDS
Special thanks to ESSENCE for taking a stand against HIV/AIDS by placing full page ads in the February and March issues! And, check out Greater Than AIDS resources on ESSENCE.com, including an HIV/AIDS survey, interview with the CDC's Kevin Fenton, and online video series.
As the leading publication for African-American women, it is our responsibility to have this conversation each and every month with the 8 million women that we reach and encourage them to take control of their health - Angela Burt-Murray, Editor-in-Chief, ESSENCE Magazine
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Image: Angela Burt-Murray, Editor-In-Chief of ESSENCE Magazine and Jeff Crowley, Director of White House Office of National AIDS Policy
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REAL TALK
HIV/AIDS in Communities of Color—Listen in on a panel discussion at the National Association of Black Journalists Conference on Health Disparities, March 5th, featuring Greg Millet from the White House Office of Domestic AIDS Policy and others. View Video
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OVERHEARD ON FACEBOOK
OUR HIV PREVENTION EFFORTS ARE GREATE THAN HIV STIGMA
Tamachia Davenport, HIV Prevention Mobsters, New Orleans, Louisiana
BY DARING TO BE POWERFUL, I'M GREATER THAN AIDS
Jesse Brooks, Oakland, California
Join the conversation by becoming a fan of Greater Than AIDS on Facebook!
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COMING TO A CITY NEAR YOU!
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April 21 – 24
Greater Than AIDS / Test 1 Million Celebrity Testing Tour (Ohio)
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May 15
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May 24 – 27
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June 19
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WELCOME TO NEW GREATER THAN AIDS PARTNERS!
CBS Radio
SPECIAL SHOUT OUTS!
New Greater Than AIDS partner, Blu Line Media, helps place more than 2,500 interior bus ads in 11 markets. Here's what bus riders are saying:
"Thank you for the bus ad posters in my city. I like the message and I support it"
–Michael
"Thank you for the bus ads. What a great message. I support it and will pass the word"
–Patricia
"Thank you so much for the wonderful bus ad posters. What a great encouragement"
–Laura
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The Greater Than AIDS movement responds to the domestic AIDS crisis, in particular the severe and disproportionate epidemic among Black Americans. Major media companies are working together to distribute Greater Than AIDS public service ads and related content across the country. Organized by the Kaiser Family Foundation and the Black AIDS Institute, Greater Than AIDS is coordinated as a private-sector response to the CDC's Act Against AIDS initiative. Additional funding and technical support is provided by the Ford Foundation, the Elton John AIDS Foundation, and the MAC AIDS Fund. To unsubscribe, send a message to greaterthan@kff.org.
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