Newsletter Archive: Volume 2.4, June 2011 Be Greater Than AIDS: Get Yourself Tested!
WE>AIDS greaterthan.org An Update from the Greater Than AIDS Movement
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Summer Concert Series Tour # Walgreen and Ebony # Mo'Nique
ROAD TRIP # IN STORES NOW # MO'NIQUE!
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As part of a 5-city summer concert series tour, Be Greater Than AIDS: Get Yourself Tested was at Spring Fest in Miami (5/28), Jamboree in Chicago (6/4), Summer Jam in New York (6/5), Birthday Bash in Atlanta (6/18) and Powerhouse in Los Angeles (6/25). Co-produced with Emmis Communications, Radio One and MTV with support from Gilead Sciences, on-stage call outs, giveaways and other promotions encourage concert goers to get tested and informed about HIV and other STDs. On air promotions, including DJ call outs and targeted public service ads, lead up to the concerts to reach even more listeners. 

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Walgreens, the nation’s largest drugstore chain, is partnering with Greater Than AIDS to get out information and provide HIV-related services, including free testing, at select locations. In-store signage and other materials, including a special 8-page guide co-produced with EBONY, provide customers at more than 300 Walgreens pharmacies in heavily affected communities with information about HIV/AIDS. The EBONY guide, which includes tips for talking with partners and health care providers about testing, also is being distributed as an insert in more than 1.6 million copies of the July issue of the magazine. Additionally, free HIV testing events will be offered at select Walgreens stores between June 22-24 in Chicago, Dallas, Fort Lauderdale, Georgia, Houston, Los Angeles, Miami, New Orleans, Oakland and San Francisco. The testing events are coordinated with the CDC’s “Act Against AIDS” initiative, state and local health departments and AIDS service organizations. Orasure donated test kits to multiple locations.

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“Their faces look like my face.” Academy Award winning actress and comedian Mo’Nique hosts a special half-hour radio show on HIV/AIDS, co-produced by Greater Than AIDS and Clear Channel Communications. The program focuses on the “Deciding Moments” that shape how we think and act in the face of this disease. Clear Channel radio stations across the nation will air the show in June as part of an ongoing partnership with Greater Than AIDS that includes targeted public service messages and online promotions.   

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# # SHOW YOUR PRIDE: BE GREATER THAN AIDS
Film festivals, pride parades, beach parties and cycling events are showing their PRIDE and partnering with Greater Than AIDS to get out information about HIV/AIDS to LGBT communities this summer. 
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On the Road # ON THE ROAD TO ESSENCE MUSIC FESTIVAL
The Louisiana Office of Public Health, the Black AIDS Institute and a network of local partners are gearing up for a second annual LOUISIANA>AIDS Testing Tour: On the Road to ESSENCE!  The Tour will visit six cities across the state June 25-30 en route to the annual ESSENCE MUSIC FESTIVAL in New Orleans.  And, Greater Than AIDS will once again offer free HIV tests at the Festival in the Convention Center (Booth #302). Come by and check us out – and check yourself out while you are at it!

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Georgia Testing Tour # WE ALL HAVE OUR MOMENTS
The HIV Prevention Trials Network, AIDS Lifecycle, and other groups have captured participants' "Deciding Moments" with on-site photo booths. Simple concept, powerful messages.

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Georgia Testing Tour # GEORGIA > AIDS HBCU TESTING TOUR
Part of an extensive six-month statewide GEORGIA>AIDS activation, the Georgia Department of Community Health and the Black AIDS Institute brought free HIV testing and information to Historically Black Colleges & Universities (HBCUs) across the Peach Tree state.  Check out what the local media had to say about the events.

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NBA Same Team # THE SAME TEAM
Congratulations to Russell Westbrook of the Oklahoma City Thunder, Pau Gasol of the LA Lakers, and Al Horford of the Atlanta Hawks on making the NBA playoffs. All three NBA all-stars are a part of Greater Than AIDS' public service ad that has aired nationwide. And, whether you were cheering “GO HEAT” or “GO MAVS” in The Finals, you’re on the same team.  Check out recaps of their Greater Than AIDS game nights this year.

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NBA Same Team # FACEBOOK "LIKES" GREATER THAN AIDS
Facebook recently showcased Greater Than AIDS as a success story on its own profile page. They posted, "We love seeing non-profits use pages to raise awareness and build a community around a cause." With over 100,000 fans and growing, the page has quickly become a hub for sharing responses to HIV in the United States through photos, videos and event promotions.

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What’s your Deciding Moment? Not being ashamed or afraid to get tested! KNOW UR STATUS! :) REAL TALK! Ralonda Cohen, Chicago Heights, IL. To support my son, no matter what. Jan M., Newton, IA. I vowed to my partner and myself that I would stay and act protected at all times. Anthony W., Los Angeles, CA. Submit your own Deciding Moment and your photo may appear in Times Square. Learn more at greaterthan.org/decidingmoments.
Coming To A City Near You!
 
June18
  Birthday Bash with Hot 107.9 (Atlanta, GA)
June 25
Harlem Pride (Harlem, NY)
June 25
Powerhousewith Power 106 (Los Angeles, CA)
June 25-30

On the Road to Essence Music Festival: Louisiana Testing Tour

June 25 Shreveport
June 26 Alexandria
June 27 Lake Charles
June 28  Lafayette/Opelousas
June 29 Baton Rouge
June 30 New Orleans

June 27
SF PRIDE (San Francisco, CA)
July 1-3
Free Testing at Essence Music Festival
July 10-16
July Faith in Action Week (New York)
July 23-28
102nd National NAACP Convention in Los Angeles
  August 12-14   Fire Island Black Out (Fire Island, NY)
  August 13-14   Northalsted Market Days (Chicago, IL)
August 14-17
National HIV Prevention Conference (Atlanta)
In The News
Castro Resident Graces AIDS Campaign Read Article
Candice Wiggins in Glamour for National Women & Girls HIV/AIDS Awareness Day Read Article
Positive & Proud Read Article
Georgia>AIDS Testing Tour Read Article 1 | Read Article 2 | Read Article 3
TheBody.com - article on “Deciding Moments” from the from NABJ annual conference Read Article
  Candice Wiggins interview in SLAM Online Read Article
  Be Greater Than AIDS: Get Yourself Tested Press Release Read Article
  WALGREENS, EBONY ENCOURAGE AMERICANS TO “BE GREATER THAN AIDS”: Free HIV Testing, Targeted HIV/AIDS Resources at Walgreens stores in Heavily Affected Areas Read Article
  Greater Than AIDS Joins AIDS/LifeCycle 2011 Read Article
“The Greater Conversation” in METROSOURCE Read Article
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Behind the Scenes
MY DECIDING MOMENT...

Attendees at the National Association of Black Journalists annual conference on health disparities shared their Deciding Moments.  Check out what inspired them to get involved, and add your own voice by sharing your Deciding Moment.

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HELP YOUR COMMUNITY BE GREATER THAN AIDS!
[YOU]>AIDS

Visit the all-new Greater Than AIDS Online Catalog to order FREE campaign materials, including EBONY/WALGREENS info guides and a video timeline called “AIDS at 30: The U.S. Epidemic” to help get out the word about HIV in your community. Many items can be co-branded or customized, making it even easier to join the Greater Than AIDS movement.  And, tell us about your events at comments@greaterthan.org. Go to Store
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REAL TALK

TALKING>SILENCE

Greater Than AIDS founding partner Phill Wilson will be on the Russ Parr and Rickey Smiley Morning Shows this month to get out the word about HIV testing as part of the Be Greater Than AIDS:  Get Yourself Tested month-long promotion.

By the Numbers MORE THAN 50,000 and Counting! The number of Facebook fans who have joined the Greater Than AIDS online community.

viewers of Glee’s “Born This Way” episode on FOX saw Teresa’s powerful Deciding Moment PSA! FOX also aired Deciding Moments ads during American Idol, Bones, and more.
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New Greater Than Aids Partners!

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Greater Than AIDS is an unprecedented collaboration among a broad coalition of public and private sector partners united in response to the AIDS crisis in the United States, in particular the severe and disproportionate epidemic among Black Americans and other heavily affected groups. Through a national media campaign and targeted community outreach, Greater Than AIDS aims to increase knowledge and understanding about HIV/AIDS and confront the stigma surrounding the disease. For more information, visit: www.greaterthan.org/about
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Become a fan Get involved Follow us Download Banners www.greaterthan.org Get Involved Become a fan Follow us Download Banners greaterthan.org/decidingmoments http://www.greaterthan.org/2011/05/walgreens-free-hiv-testing-locations/ Summer Concert Series http://www.gytnow.org/