Newsletter Archive: Volume 2.2, December 2010 An Update from the Greater Than AIDS© Movement
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WE>AIDS greaterthan.org An Update from the Greater Than AIDS Movement
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The NBA Takes Action # Walgreens>Aids # A Decade of Heroes in the Struggle
A WIN-WIN # WALGREENS > AIDS # WE ARE ALL > AIDS!
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The NBA and Greater Than AIDS announced a new partnership to mobilize fans and local communities in response to AIDS in the United States. The partnership builds on the league’s longstanding tradition of supporting social causes, including global HIV/AIDS, as part of NBA Cares. It includes new television and radio public service ads (PSAs) featuring NBA / WNBA players, including Pau Gasol (LA Lakers), Al Horford (Atlanta Hawks), Russell Westbrook (Oklahoma City Thunder) and Candice Wiggins (Minnesota Lynx), whose father, former professional baseball player Alan Wiggins, died of AIDS in 1991. The PSAs debut across NBA media assets this month. In addition, Greater Than AIDS is working with NBA teams across the league on special HIV/AIDS-themed games and other targeted community outreach.

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During the week of World AIDS Day, Walgreens, the nation’s largest drug store chain, brought Greater Than AIDS to the big screen—literally. Walgreens ran a custom Greater Than AIDS video that included photographs submitted by people from across the nation sharing their personal “Deciding Moments” on its digital billboard in Times Square. (The billboard, which rises 341 feet above midtown Manhattan, is the nation’s largest! Click here to see pictures and video!) Walgreens and Greater Than AIDS will put new photos on display at select times throughout the year. The Times Square promotion kicks off a broader partnership with Greater Than AIDS that will bring HIV/AIDS informational resources and special services to select Walgreens pharmacies across the nation.

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The Black AIDS Institute and the Magic Johnson Foundation commemorated World AIDS Day with the 10th Annual Heroes in the Struggle (HITS) Gala Reception, Silent Auction and Awards Presentation. HITS is a photographic tribute to people who have made heroic contributions in the fight against HIV/AIDS. This year’s celebration, which featured a Greater Than AIDS theme, honored former President Bill Clinton, Oscar-nominated producer Lee Daniels, businesswoman and philanthropist Sheila C. Johnson, activist Marvelyn Brown, the NBA, and Frank Oldham, Jr., president of the National Association of People With AIDS, among others. The star-studded event, co-chaired by Cookie and Earvin “Magic” Johnson, included presentations and performances by celebrities such Hill Harper, Loretta Devine, and Kimberly Elise.

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# NNPA > AIDS # NNPA > AIDS
The National Newspaper Publishers Association (NNPA), also known as the Black Press of America, a 69-year-old federation of more than 200 Black community newspapers across the nation, is partnering with Greater than AIDS to bring attention to efforts to address HIV/AIDS in the Black community. A special letter from the editor and cross promotion of Greater Than AIDS resources in NNPA papers this month kicks off a year-long editorial and community outreach effort.

One example of the kind of innovative ways in which the NNPA is using its reach to get out information about HIV/AIDS is a unique partnership involving The Dallas Examiner and Dallas County Health and Human Services to distribute Greater Than AIDS fans with informational messages to houses of worship on the paper’s distribution route.
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Greater Than Aids Hits Newsstands # GREATER THAN AIDS HITS NEWSSTANDS
For World AIDS Day, ESSENCE, EBONY, UPTOWN, VIBE, and HIV PLUS magazines all have full-page Greater Than AIDS PSAs in their December issues. Be sure to pick up your copies and check out the personal profiles of those who share their “Deciding Moments!”
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Greater Than Aids Goes Prime Time! # Greater Than AIDS Goes Prime Time!
Look out for new Greater Than AIDS TV spots on Fox, CBS and NBC stations.

Watch Now
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Action > Apathy # Action > Apathy
In November, Greater Than AIDS co-founder The Black AIDS Institute took to the road once again, bringing free HIV testing and resources to four colleges in Dallas and five cities in Arkansas as part of the Greater Than AIDS Testing Tours.

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Faith > Despair # Faith > Despair
Throughout November, more than 100 pastors and imams across Philadelphia led HIV outreach efforts in their congregations to address the city’s growing epidemic. Greater Than AIDS was proud to join with Philadelphia’s interfaith community on this important initiative, by supplying materials and other informational resources.

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Students > Aids # Students > Aids
College Students from Florida to California are showing that they are Greater Than AIDS, organizing campus events and distributing informational materials. (Check out this video made by University of Florida students and the RCP Movement for World AIDS Day 2010!) Want to bring Greater Than AIDS to your college campus? Check out this list of tips, and photo album for ideas!

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Elton John Aids Foundation # Elton John AIDS Foundation
The Elton John AIDS Foundation, a Greater Than AIDS partner, highlighted the campaign at its annual fundraiser in New York City, which was emceed by CNN anchor Anderson Cooper.

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What’s your Deciding Moment? Not being ashamed or afraid to get tested! KNOW UR STATUS! :) REAL TALK! Ralonda Cohen, Chicago Heights, IL. To support my son, no matter what. Jan M., Newton, IA. I vowed to my partner and myself that I would stay and act protected at all times. Anthony W., Los Angeles, CA. Submit your own Deciding Moment and your photo may appear in Times Square. Learn more at greaterthan.org/decidingmoments.
Coming To A City Near You!
December 11-12
Kwanzaafest (Dallas)
2010 HIV Prevention Leadership Summit (Washington, DC)
December 17
Hawks > AIDS Night at Phillips Arena—Atlanta Hawks vs. Charlotte Bobcats (Atlanta, GA)
January 4
Mavericks > AIDS Night at American Airlines Center—Dallas Mavericks vs. Portland Trailblazers (Dallas, TX)
January 20-23
National African American MSM Leadership Conference on HIV/AIDS and other Health Disparities (Brooklyn, NY)
January 26
Warriors > AIDS Night at Oracle Arena—Golden State Warriors vs. New Orleans Hornets (Oakland, CA)
February 12
Show U Know Testing Concert (Ft. Lauderdale, FL)
February 27
83rd Academy Awards EJAF Oscar Party (Los Angeles, CA)
In The News
Building on the progress made this World AIDS Day Read Article
The Ball Don’t Lie: The NBA Participates in World AIDS Day Read Article
Lakers’ Pau Gasol Stands Tall for World AIDS Day Read Article
Gasol: ‘We’re bigger and we’re greater than AIDS’ Read Article
Diary: Lynx’s Candice Wiggins asks for AIDS ‘empathy’ Read Article
National Newspaper Publishers Association Announces Year-Long
Series on AIDS in Black America
Read Article
Our View: Bayou Classic works as a venue for HIV outreach Read Article
Local black clergy unite to fight HIV/AIDS Read Article
World AIDS Day: What You Can Do in Your Daily Life To Stop the Epidemic Read Article
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REAL TALK
On World AIDS Day, radio personality Michael Eric Dyson devoted his entire hour-long news/talk program on NPR to HIV/AIDS issues. The show included interviews with Chauncey Beaty and Reggie and Dionne Smith, who are featured in Greater Than AIDS “Deciding Moments” campaign. Dyson also spoke with Dres, one of six artists to create Deciding Moments themed lyrical spots.

Listen Now
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HELP YOUR COMMUNITY BE GREATER THAN AIDS!
HELP YOUR COMMUNITY BE GREATER THAN AIDS!
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Get free campaign materials to hand out at your school, church, or community events.
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Download and share these “Deciding Moments” themed songs, composed especially for Greater Than AIDS, and videos.
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Contact us if you have other ideas about partnering with Greater Than AIDS in your community.
Behind the Scenes
Meet Aziz, a 48-year-old father and the CEO of a multi-media company. One of 12 individuals profiled in Greater Than AIDS’ Deciding Moments campaign, Aziz decided to take a stand after losing several friends to AIDS: “Just because I don’t have AIDS doesn’t mean I am not affected. I can make a difference; I can do something about the stigma.” Hear more from Aziz and others from the campaign at greaterthan.org/decidingmoments.
By the Numbers MORE THAN 50,000 and Counting! The number of Facebook fans who have joined the Greater Than AIDS online community.
New Greater Than Aids Partners!
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Greater Than AIDS is an unprecedented collaboration among a broad coalition of public and private sector partners united in response to the AIDS crisis in the United States, in particular the severe and disproportionate epidemic among Black Americans and other heavily affected groups. Through a national media campaign and targeted community outreach, Greater Than AIDS aims to increase knowledge and understanding about HIV/AIDS and confront the stigma surrounding the disease. For more information, visit: www.greaterthan.org/about
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Become a fan Get involved Follow us Download Banners www.greaterthan.org Get Involved Become a fan Follow us Download Banners greaterthan.org/decidingmoments