On December 1, 2009, the Denver Nuggets hosted a special NBA game against the Golden State Warriors in observance of World AIDS Day. With the Pepsi Center lite in red, the game was officially branded Greater Than AIDS, reminding viewers of the impact HIV/AIDS is having in communities across the country. The campaign provided materials for an HIV/AIDS informational kiosk, as well as talking points for sports broadcasters while they announced the game. Greater Than AIDS buttons were worn by coaches, broadcasters, and other event staff, and the campaign also provided an animated logo loop integrating the Denver Nuggets logo that was shown on the in-arena jumbotron. Special thanks to the Colorado AIDS Project for their invaluable support on-site at the game.
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